This is not real copy. But it is, however, intended to show what real copy would look like when it’s in place. The nuances of the actual typesetting will serve to motivate the reader to look at the type in the context of this gray area, and thereby increase readability. Valuable content not only looks good when typeset, it actually says something important; it has a message worth repeating. That’s why we wrote this little bit of text, to see how actual sentences will appear in the context of the layout.