Go Juice. Liquid Energy. Rocket Fuel. Most of us start the day with a cup of that grand elixir that helps us climb slowly out of our morning somnolence. Did you ever wonder about how it got here? Who found it? How was it discovered?

We did too. So we decided to do a bit of research. And we discovered it doesn’t take long to find a few stories about the genesis of our favorite beverage. Perhaps the most popular legend originates in the 9th century in the Ethiopian highlands. (And that area still produces one of the richest beans in the world). The story involves a goat herder named Kaldi, who noticed his herd acting strangely excited after eating berries from a certain bush.

As it happened, Kaldi decided to take some of the beans to a local monastery. The monks made a brew from the berries, and noticed they were able to stay up much later praying!

Eventually the news of this miracle beverage made its way into Egypt, the Arabian peninsula, southeast Asia, and the Americas. Then finally, centuries later, into your cup. And since the early days, we’ve perfected it even more. We have light roasts, medium roasts, dark roasts, and expresso roasts. Today, we compare the nuances of different roasts like fine wine.

So here’s to our favorite beverage. Cheers! And happy brewing!

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